Last week, during the iconic Art Basel, mysterious artist Alec Monopoly unveiled a 50ft Wall “Tag” on the exterior of Mondrian Hotel Miami for Tag Heuer.
Tag Heuer CEO Jean Claude and a few high-end insiders such as the trendy hip-hop artist Fat Joe were the first ones to take a look at the secret project. Monopoly has been named by Tag Heuer as their new Art Provocateur.
The installation was on display through Art Basel until November 30, 2017 for the enjoyment of local enthusiasts and global art admirers. TAG HEUER pop up shop and gallery was open for public viewing throughout Art Basel.
The event was followed by an exclusive dinner and an after party. During the dinner Alec Monopoly created unique painting for live viewing.