Mysterious Artist Alec Monopoly Unveils 50ft Wall “Tag” at Mondrian Miami for Tag Heuer

L’Appartement Store Founder Emmanuelle Bernard Mixes Elements of the Past and the Present During an Art-Basel Kick-Off Event
December 13, 2016
Cadillac, Cuban Style Model 60′
December 22, 2016

Last week, during the iconic Art Basel, mysterious artist Alec Monopoly unveiled a 50ft Wall “Tag” on the exterior of Mondrian Hotel Miami for Tag Heuer.

Tag Heuer CEO Jean Claude and a few high-end insiders such as the trendy hip-hop artist Fat Joe were the first ones to take a look at the secret project.  Monopoly has been named by Tag Heuer as their new Art Provocateur.


Mondrian Hotel, Miami Beach

The installation was on display through Art Basel until November 30, 2017 for the enjoyment of local enthusiasts and global art admirers. TAG HEUER pop up shop and gallery was open for public viewing throughout Art Basel.

The event was followed by an exclusive dinner and an after party. During the dinner Alec Monopoly created unique painting for live viewing.